Our people
New talent and senior practitioners work side by side to set change in motion: they turn strategic thinking into operational capability, pass on skills and build autonomy.
38 people

Francesca Soprana
Managing Partner

Andrea Moretti
Managing Partner

Alessio Poggiolini
Managing Partner

Marco Di Pietro
Partner

Maria Laura Albini
Partner

Davide Di Dario
Partner

Gabriele Tazzari
Partner

Maria Letizia Zuffi
Partner
Senior-first, not a pyramid.

Valentina Maiorana
Partner

Giancarlo Marchioni
Senior Expert

Nicola Giorgi
Senior Expert

Riccardo Milani
Senior Expert

Antonio Patrissi
Senior Expert

Federico Gasparotto
Senior Expert

Maurizio Motti
Senior Expert

Nicola Ghelfi
Senior Expert
Hands that have done digital inside companies.

Francesco Carli
Senior Expert

Tiziana Lattaruli
Senior Expert

Francesca Gardini
Senior Expert

Marco Salvati
Senior Project Lead

Olena Vlasenko
Finance & HR Manager

Gabriele Sibani
Senior Expert

Vasile Chitoroaga
Senior Expert

Adileo Barone
Senior Project Lead
From strategic thinking to day-to-day operations.

Baptiste Picard
Senior Project Lead

Franco Grazio
Senior Project Lead

Sofia Giuliani
Senior Manager

Andrea Bertini
Manager

Chiara Pratelli
Manager

Marina Capra
Senior Project Manager

Nataliya Shostak
Product Manager

Annalisa Barbieri
Consultant
Skills that stay, autonomy that grows.

Giulia Gelain
Senior Consultant

Gianluca Nalin
Senior Consultant

Linda Sguario
UX/UI Designer

Francesco Bini
AI Lead

Alice Quarantotti
Consultant

Eliana Messina
Consultant
FAQ
More questions about our people?
FAQ
More questions about our people?
What is the connection between arad and YOOX NET-A-PORTER?
A significant part of arad's senior team helped shape the evolution of YOOX NET-A-PORTER, which is where much of the group's hands on experience in luxury e-commerce, omnichannel and digital operations comes from.
How does arad staff a project?
Teams are composed from the offering areas the engagement touches, pairing at least one senior practitioner who owns the client relationship with the specialists required by the scope. Each service page lists the arad people who work on that service.
Is arad one team or a network of freelancers?
One team. The people on the Team page work under the arad name, with a shared way of working. Every project has an arad lead who puts their name to it and a small team that decides together how to tackle it, so clients deal with one team rather than with a group assembled for each project.
What are Field Proven Hybrid Teams?
Field Proven Hybrid Teams are arad teams that pair senior practitioners with next generation talent on the same project. Senior people bring experience from having run digital inside companies, younger consultants bring the tools and methods of recent years, and both work together on delivery.
What roles exist inside arad?
The team includes managing partners and partners, senior experts, senior project leads and senior project managers, managers, senior consultants and consultants, plus specialist roles such as product manager, UX and UI designer, and finance and HR management.
Can I see who will work on my project before we start?
Yes. Each service page shows the arad people who handle that service, and each person's page carries their role, bio and areas of expertise, with a Let's talk link to write to them directly. Every project then has an arad lead who puts their name to it, working with a small team chosen for the areas the engagement touches.
What expertise does the arad team cover?
Collectively the team covers digital and omnichannel strategy, e-commerce and marketplaces, retail and wholesale, B2B, IT architecture, supply chain and customer operations, organisation and change, programme and release management, AI and automation, marketing, CRM, martech, data and business intelligence, and digital product and experience design.
What is a non pyramidal consulting team?
A non pyramidal team has no wide base of junior consultants supervised by a few senior partners. At arad, senior practitioners are the majority of the team and are directly involved in delivery, with new talent working beside them rather than in place of them.
How many people work at arad?
arad is a team of more than 35 people: three Managing Partners, six Partners, senior experts, project leads and managers, consultants, and specialists in product management, UX/UI design and finance and HR. Together they cover the whole digital transformation value chain, including AI, and each project team is put together from the areas the engagement touches.
How senior is the arad team?
arad is senior first. Most of its people are partners, senior experts, project leads and managers with hands-on experience across the digital transformation value chain, many with fifteen to thirty years in their area. Senior practitioners are directly involved in delivery, not only in the sales phase, and work beside consultants and new talent.
Will I work with senior people or will the work be delegated to juniors?
Senior practitioners are directly involved in delivery, not only in the sales phase. arad's structure is explicitly non pyramidal, so there is no large junior base to absorb the work after the pitch.
Who leads arad?
arad is led by three Managing Partners: Andrea Moretti, Alessio Poggiolini and Francesca Soprana. Alongside them, six Partners (Davide Di Dario, Gabriele Tazzari, Marco Di Pietro, Maria Laura Albini, Maria Letizia Zuffi and Valentina Maiorana) cover digital and omnichannel, marketing and CRM, operations and supply chain, technology and AI, business planning and programme management.