ARAD, Digital Consultancy Evolved.
We are an independent consultancy company. We support companies through their digital transformation journey from start to finish, leveraging our hands-on expertise and cutting-edge digital tools.
We’re not your “usual” consultants.
ARAD started as a group of friends who all shared a common background at YOOX Net-A-Porter and a strong set of values.
With more than 300 years of combined hands-on expertise in e-commerce & omnichannel on a global scale, our partners and experts know exactly how to assist you, not just by providing you with a strategic plan, but by putting the wheels in motion in the way that works best for you too.
Our Approach is What Makes Us Unique
A fresh, objective perspective that’s pragmatic and driven by real industry experts.
Strategic & Operational Skills
We combine our strategic business-oriented approach with exemplary management & implementation skills.
Brand Mgmt & Distribution Expertise
We have a legacy of success stories behind us in the end-to-end management of top brands on an international scale.
Omnichannel & CRM Focus
Our expertise and mindset drive us to craft 360° experiences that consider every available touchpoint.
Customer-Centric Approach
We’re firm believers that the customer is at the heart of every business and is their key to success.
Our Reports
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Le nostre previsioni per il 2026
Un “non-report” relativo ai trend che vedremo affermarsi in ambito digital business nel 2026
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Omnichannel Beauty Experience
Le tendenze e le innovazioni che stanno ridefinendo il settore nel 2025
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Marketplace e Mercati emergenti
Nuove Strategie di Espansione per il Fashion
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Evolution or Revolution?
Fashion & Luxury after Farfetch
Online Events
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![L’elefante nella stanza: cosa succede a conoscenza, persone e organizzazioni con l’adozione dell’AI e dell’automazione]()
L’elefante nella stanza: cosa succede a conoscenza, persone e organizzazioni con l’adozione dell’AI e dell’automazione
Featuring MIDA
Live webinar - 23/06 -
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Ripensare il .com per l'Agentic Commerce: cosa cambia e come rimanere competitivi e visibili
Event concluded -
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Human-AI Teaming - Atto II
Featuring Banca Sella & GELLIFY
Event concluded -
![Spedire negli USA oggi: effetti dei dazi sugli ordini sotto gli 800$]()
Spedire negli USA oggi: gestire le sfide derivanti dai dazi anche sotto gli 800$
Event concluded -
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AI & Omnicanalità nel Beauty
Featuring Davines Group, Gaia Franceschini Beghini & GELLIFY
Event concluded -
![AI Omnichannel Demystified]()
AI Omnichannel Demystified
Featuring Amplifon, The Newco & GELLIFY
Event concluded -
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Human-AI Teaming
Featuring Banca Sella, illy Caffè & GELLIFY
Event concluded -
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AI Commerce: quando a scegliere (e comprare) è l'AI
Featuring Bruce Clay
Event concluded -
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Come Ottimizzare le tue Omnichannel Sales con l'AI - powered by Omnifuel
Event concluded
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Smart Shopping Experience: il potere delle retail app nei negozi fisici
Event concluded -
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Marketplace e Mercati emergenti da sviluppare: nuove strategie di espansione per il Fashion
Event concluded
Our Areas of Expertise
We accompany our clients on a holistic journey that encompasses every component of the e-commerce value chain.
Your Needs, Our Solutions
ARAD is here to support you, whether you need help:
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We can help you gain an understanding of how your company is doing against its competitors and peers and determine how you can improve in line with best practices, providing you with actionable recommendations and prioritising actions based on ROI.
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We’re here to help you define your company’s global digital business strategy and the associated operating model, technical ecosystem, sourcing model, business plan, roadmap, and contact & distribution strategy.
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Discover which digital products, services or experiences you should be providing your customers with to get the most out of your digital touchpoints (i.e. .com, native app, digital-in-store, etc.) through customer journey mapping and prioritisation.
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Understand your omnichannel maturity level in relation to your competitors’. We’re here to point out areas for improvement, identify which features you should be implementing and analyse best practices.
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Develop an effective CRM roadmap that factors in the short, medium and long term, starting with a holistic assessment that analyses four key areas: strategy, governance, planning, and adoption.
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Enhance or reconfigure one or several areas of your digital business operating model (i.e. logistics, technology, customer service, online catalogue, etc.), by focusing on best practices, strategic guidelines, to-be scenario maps, implementation plans, and provider selection.
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We’re here to help you overcome all the challenges associated with launching or migrating your e-commerce business (.com, marketplace, native app, etc.), from cost-benefit analysis, provider selection and to-be scenario maps to implementation plans and project management.
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We can show you how to design or reshape the way your digital team is organised and the processes they use, providing you with proactive support in finding the best talent and assessing their skills.
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We’re available to help you temporarily manage your digital business, from coaching your internal management team to accelerating their skills and providing them with hands-on support so that you can make the most of what resources you have available.
Our Featured Projects | Fashion & Luxury
Our Featured Projects | Other Industries
Our Collaborations
