The Client

A luxury brand, based in northern Italy, with more than €300 million in total revenues.

The Problem

The positive performance of e-commerce during the pandemic led the company to reconsider the potential of the channel and to invest in its enhancement.

The goal of the company was, therefore, to evaluate its current status and its performance among competitors, in order to strengthen the entire digital dimension from an omnichannel perspective.

The Solution

ARAD’s work provided the company with an exhaustive review of the company’s as-is status of the following departments: .com & omnichannel, organization, operating model and digital culture, marketplaces / eConcessions, product & merchandising planning, operations, branding, digital marketing, and technological ecosystems.

In addition to this, the company provided a thorough guideline with initiatives and best practices to implement in order to provide advanced e-commerce and omnichannel experience to its clients.

Our Areas of Expertise

• E-Commerce & Omnichannel Operations