Francesca Soprana

Partner

+25 years of strong expertise in e-commerce, omnichannel, digital strategy, and CRM applied to grocery and fashion.

Professional Experience

  • ARAD Digital, Partner, 2023 - Present

  • Strategic Advisor, 2023 - Present

  • Diesel SpA, 2007 - 2022

    • Chief Customer Officer, 2021 - 2022

    • Omnichannel Business Sponsor – Moon Project, 2019 - 2021

    • Global Head of Online and Omnichannel 2007 - 2018 

  • Esselunga, E-commerce Marketing Manager, 2001 - 2007

  • Omnitel 2000, E-commerce Category Manager, 1999 - 2001

  • Saiwa, Brand Manager, 1997 - 1999

  • Whirlpool Europe, Assistant Product Manager, 1996 - 1997

Areas Of Expertise

  • CRM & Marketing Automation

  • E-Commerce & Omnichannel

  • Project Management

  • Buying & Merchandising

  • UX / CX / UI Design

  • Online Store Management

  • Digital Production Management

  • Customer Operations